Chapter 3

Chapter 3. Reading Assessment
Planning a Successful Web Site: Part 1
Step 1: Define the Website’s Purpose and Target Audience
To get a website ongoing one must define the websites goals, objectives, and audience and then expressing a written purpose statement for the website.
• Website Goals: There’s primary goals and secondary goals. Primary goals is use to increase sales and secondary goals promotes, establish, educate, inform and encourage visitors.
• Website Objectives: The approaches that the website developers use to complete the goals.
• Target Audience Wants, Needs, and Expectations: Most viewers prefer an stimulating and well ordered website with useful material that is easy to find. The website will differ by the creation on the websites purpose in consideration of what the audience seek.
• Website Purpose Statement: This will have the material of why the website was created and what is the purpose of the website.
Step 2: Determine the Websites General Content
In this step one controls how the website can be indicated in results of its content. In the general content one can add video, audio, images, text, animations and multimedia.
• Home, Underlying, and Landing Pages: There are two types of webpages, a homepage and underlying pages.
• Homepage: is the presenter designed for the whole site.
• Underlying pages: deliver thorough content and concentration.
• Search feature: furthermost big site has a search engine, a text box into which users enter a search term; the search implement than pursuits the site for that term.
• Splash page: uses images, animation, and sound to attract visitors’ attention and lure them interest in the site for additional exploration.
Step 3: Selecting the Website’s Structure
After defining a websites purpose, one can recognize its target audience, and ready to plan the structure of the website. The web structure supports viewer to find what they seek just by a few clicks.
• Linear/Tutorial Structure: organizes and presents webpages in a specific order.
• Webbed Structure: a webbed website structure, also known as a random website structure, does not assemble its pages in a detailed order.
• Hierarchical website structure: arranges web pages into categories and subcategories by cumulative level of aspect (Brown, 2015).