The Media is one of the most influential tools of communication in the developing and developed countries

The Media is one of the most influential tools of communication in the developing and developed countries. It can help in promoting the right things at a right point of time, or can make use of any situation to create disruption around the people or in the society.

The Media, in its many forms, informs individuals about day to day occasions. Newspapers being one of the main form of The Media, appeal to those who can read and write, who are educated. Owing to their public nature and availability for larger numbers of people, newspapers are one of the most widely-read types of written texts. They sharpen one’s curiosity about events and develop a thirst in the readers to have more credible and accountable information.

Although the information published across different newspapers is mostly the same, the message being conveyed by the media to the society differs according to the geographical location and the society’s culture. This leads to media bias which sometimes is utilised to change people’s sentiments. News is supposed to be neutral, meaning that all the information provided is to be represented objectively. When the representation is not neutral, there is bias involved. Therefore, Accountable Information is being crucial in todays world that is overloaded with information, much of which is neither credible nor reliable.

Hence, It is essential for us to determine what is biased and what is not in the information we receive. Through Analysis or through Comparison of one source to another, we can know when we are being persuaded in believing things which are not true and refrain ourselves from believing them.

Although it is impossible to totally keep away from bias in the media, it is still possible for the readers to find out which part of information is biased and which is not through analysing the information received, or by comparing it with other sources of information.

To be able to achieve this, we need to define bias. What exactly is bias? Bias is the inclination or prejudice for or against one person or group, especially in a way considered to be unfair. It is introduced to the text in many possible ways, one of which is through language. When the masses believe that certain text or language in that particular text is uneven or unbalanced or not a fair representation then it is known as Bias in language.

This leads me to my research question – “…………….” I will detect any events of bias by analysing and comparing articles on “Zero Tolerance Policy” from two different newspapers (The New York Times ; The Guardian) located in different geographical locations (United States ; London)

The New York Times and The Guardian are the world’s largest widely read English language business newspapers.